Boston University Metropolitan College

Gain the Marketing Expertise Needed to Reach the International Arena with a Graduate Certificate or MS in Global Marketing Management

Develop the essential skills necessary to succeed in a fast-growing profession with a master’s degree and/or graduate certificate from a top-ranked research university. Study online or on campus, full- or part-time. No GRE/GMAT required.

Ready to advance your career?

Find out how our Global Marketing Management graduate programs provide affordable, flexible options. Get news and invitations to upcoming information sessions. Connect with a BU advisor.

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Amidst rapid transformations in the world’s social and economic landscape, forward-thinking companies are revising their global marketing strategies to capitalize on emerging opportunities and solidify their future growth. The Master of Science and Graduate Certificate programs in Global Marketing Management prepare you to excel within companies seeking qualified, creative decision-makers with the marketing and research expertise to combine proven techniques with innovative, digital approaches to reach the international arena.

Are you ready to expand your career options? A master’s degree or graduate certificate in Global Marketing Management can make that possible.

#6 Best Online Master’s in Business Programs (Excluding MBA)

Programs

Which Program is Right for You?

BU MET has the right Global Marketing Management program to bring your career to the next level:

MS in Global Marketing Management

BU MET’s Global Marketing Management master’s program is designed to:

Develop your understanding of international business, economics, market research, and culture.
Build your capabilities in qualitative and quantitative analysis.
Advance your understanding of the roles of digital platforms and social media in marketing strategies.
Enable you to gather and analyze primary and secondary data for market selection.

In addition to a solid academic core in marketing, the program offers state-of-the-art courses in areas with a critical impact on the field—including ecommerce, digital marketing techniques, market research and data analysis, finance, project management, and product and service development.

Using business simulation, website design, and business analytics tools, you will enhance your understanding of market research, decision-making, and the advanced marketing techniques needed to excel in the global marketing field.

Over the course of the program, you will gain skills in critical and innovative thinking, communication, and project leadership and benefit from a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Global Marketing Management Graduate Certificate

BU MET’s Graduate Certificate in Global Marketing Management is good preparation for jobs such as social media executive, digital marketing specialist, customer development manager, consultant, marketing specialist, project manager, global brand specialist, production reporting manager, sales manager, customer service director, marketing strategist, international trade specialist, and graphic designer, among others.

The Global Marketing Management certificate program will help you develop valuable internet-based marketing skills such as ecommerce principles, web design, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), and develop an appreciation for the power of social media and platform business models.

Through partnerships with universities around the world, the program offers a truly unique opportunity to take online courses in English with management students worldwide, learning about marketing and business in Latin America, Europe, the Middle East, and Asia. In our specially designed international course series, you will learn from partner university professors while engaging with students employed in the region’s corporations.

Program Highlights

BU’s Global Marketing Management programs are top level. Here are a few reasons why:

Flexibility

Study at the pace and place that works for you, full- or part-time, completely online, or evenings on campus.

Affordability

MET offers merit scholarships to help finance your degree. No GRE or GMAT required.

15:1 Class Ratio

Enjoy an exceptional student-to-instructor ratio, ensuring close interaction with faculty and access to the support you need to thrive.

International Perspective

Interact directly with peers and professionals at some of the world’s top business schools, participating in classes, discussion groups, and projects.

Extensive Network

Study principles of global marketing management alongside peers with solid business experience, learn from faculty who have valuable business contacts, and benefit from an alumni community with strong professional connections.

Analytics Preparatory Labs

Two levels of preparatory analytics laboratories offer access to advanced tools and provide opportunities to hone analytics skills using cases that are populated with realistic data.

Engaged, connected faculty

You’ll work with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.

The Boston University reputation

When you have a degree from Boston University, that means something. Named to the prestigious Association of American Universities (AAU), BU is one of the top research universities in the United States and Canada. And as a graduate, you’ll be able to take that name with you. Always.

A city unlike any other

There’s a reason we’re called Boston University. Hip neighborhoods, soaring skyscrapers, championship sports teams, and rich history and culture. When you’re at BU, you’re at the heart of it all. And because we’re right in Boston, you’ll have a wealth of opportunities to consider for your field of study or area of special interest.

Career Outlook

BU MET – For those who want to lead

Earning a master’s degree or graduate certificate in Global Marketing Management has propelled our graduates to positions far and wide.

Recent graduates have established their careers at:

Microsoft
Google
The Walt Disney Company
Tencent
Penguin Random House
Oracle
Parfums Christian Dior
TechTarget
TripAdvisor
HSN
Constellation Culinary Group
Treasury Wine Estates

Potential careers:

International marketing manager
Market research analyst
Brand manager
Customer development manager
Consultant
Marketing specialist
Project manager
International market research analyst
Global brand specialist
Production reporting manager
Sales manager
Customer service director
Social media executive
International market research manager
Marketing strategist
International trade specialist
Graphic designer
Digital marketing specialist

Outlook:

Employment of marketing managers is projected to grow 6% from 2022 to 2032, with demand expected to grow faster than average.

Source: Bureau of Labor Statistics

Marketing managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.

Source: Bureau of Labor Statistics

$140,040

Median annual wage for marketing managers, May 2022

Source: Bureau of Labor Statistics

The way the GMM program is arranged worked cohesively so I was not only learning international relations academically but utilizing these skills in-classroom. Many of the MET students were not from the States, so group projects meant collaborating with individuals from many cultural backgrounds.

Sydney Hayes (MET’22)

Paid Search Associate, 829 Studios

…when one of MET’s kind advisers explained to me the benefits of studying the subject here, I was convinced. MET not only offers expert faculty with real-world experience, but in addition to the core courses in the Master of Science in Global Marketing Management program, elective topics like Python, risk management, and supply chain management allowed me to tailor my education to my preferences.

Yifan Ding (MET’19)

Global Adhesive Sales Manager, Shanghai Banzan Macromolecule Material Co., Ltd.

Boston University is an accredited member of AACSB International— The Association to Advance Collegiate Schools of Business.

Boston University is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.).

Gain the Marketing Expertise Needed to Reach the International Arena with a Graduate Certificate or MS in Global Marketing Management

Ready to advance your career?

Which Program is Right for You?

Wondering which program is right for you?

BU’s Global Marketing Management programs are top level. Here are a few reasons why:

Ready to become a highly skilled global marketing manager?

BU MET – For those who want to lead

Recent graduates have established their careers at:

Potential careers:

Outlook:

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