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Program Highlights

BU’s Global Marketing Management programs are top level. Here are a few reasons why:

Study at the pace and place that works for you, full- or part-time, completely online, or evenings on campus.
MET offers merit scholarships to help finance your degree. No GRE or GMAT required.
15:1 Class Ratio
Enjoy an exceptional student-to-instructor ratio, ensuring close interaction with faculty and access to the support you need to thrive.
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International Perspective
Interact directly with peers and professionals at some of the world’s top business schools, participating in classes, discussion groups, and projects.
Extensive Network
Study principles of global marketing management alongside peers with solid business experience, learn from faculty who have valuable business contacts, and benefit from an alumni community with strong professional connections.
Analytics Preparatory Labs
Two levels of preparatory analytics laboratories offer access to advanced tools and provide opportunities to hone analytics skills using cases that are populated with realistic data.
Engaged, connected faculty
You’ll work with highly qualified faculty who draw from active research and substantial professional achievements in areas such as marketing strategy, relationship management, information economics, digital markets, international business and trade, ecommerce, marketing analytics, data mining, and more.
The Boston University reputation
When you have a degree from Boston University, that means something. Named to the prestigious Association of American Universities (AAU), BU is one of the top research universities in the United States and Canada. And as a graduate, you’ll be able to take that name with you. Always.
A city unlike any other
There’s a reason we’re called Boston University. Hip neighborhoods, soaring skyscrapers, championship sports teams, and rich history and culture. When you’re at BU, you’re at the heart of it all. And because we’re right in Boston, you’ll have a wealth of opportunities to consider for your field of study or area of special interest.

Ready to become a highly skilled global marketing manager?

BU MET will get you there.

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Career Outlook

BU MET – For those who want to lead

Earning a master’s degree or graduate certificate in Global Marketing Management has propelled our graduates to positions far and wide.

Recent graduates have established their careers at:

  • Microsoft
  • Google
  • The Walt Disney Company
  • Tencent
  • Penguin Random House
  • Oracle
  • Parfums Christian Dior
  • TechTarget
  • TripAdvisor
  • HSN
  • Constellation Culinary Group
  • Treasury Wine Estates

Potential careers:

  • International marketing manager
  • Market research analyst
  • Brand manager
  • Customer development manager
  • Consultant
  • Marketing specialist
  • Project manager
  • International market research analyst
  • Global brand specialist
  • Production reporting manager
  • Sales manager
  • Customer service director
  • Social media executive
  • International market research manager
  • Marketing strategist
  • International trade specialist
  • Graphic designer
  • Digital marketing specialist


Employment of marketing managers is projected to grow 6% from 2022 to 2032, with demand expected to grow faster than average.

Source: Bureau of Labor Statistics

Marketing managers will be sought after for their advice on crafting pricing strategies and finding new ways to reach customers.

Source: Bureau of Labor Statistics

Median annual wage for marketing managers, May 2022

Source: Bureau of Labor Statistics

Boston University is an accredited member of AACSB International— The Association to Advance Collegiate Schools of Business.

Boston University is accredited by the New England Commission of Higher Education (formerly the Commission on Institutions of Higher Education of the New England Association of Schools and Colleges, Inc.).

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