Get Ready to Build Critical Communication Skills with a Graduate Certificate in Health Communication

The Graduate Certificate in Healthcare Promotion, Media & Marketing will prepare you for a professional communication role within consumer- and business-facing corporations, government agencies, healthcare organizations and hospitals, PR and marketing agencies, nonprofit organizations, and other employers seeking to advocate for, educate, and influence audiences about health and wellness. You’ll learn how to frame points of view and create powerful messages using print, broadcast, social, community, and organizational media in creative ways to influence and educate diverse audiences. With a focus on workplace-ready skills, you’ll develop campaigns, search-optimized content, and materials—while understanding the importance of ethics, privacy, and regulatory considerations. You’ll also gain essential knowledge in brand, reputation, and crisis management.

The online Graduate Certificate in Visual & Digital Health Communication examines the impact of the communication technology revolution on the field of health marketing and outreach and equips graduates with the modern visual and digital storytelling tools necessary for careers in this rapidly evolving industry. Through the program, you’ll get to know the social media and digital storytelling tools you can use to capture the attention of your audience. Learn how to apply fundamental principles of design and use industry-standard software tools to imagine, design, and execute powerful health marketing and media campaigns that include infographics, videos, websites, mobile apps, and branded content. Discover best practices and learn why social health engagement is one of today’s most necessary skills for healthcare professionals.

The BU MET certificate program in Foundations of Health Communication develops the knowledge necessary for understanding and communicating with myriad audiences within the healthcare sector. For those whose work intersects with healthcare or wellness, the certificate provides an understanding of the systems, populations, policies, tactics, and practices necessary to implement effective communication within the bounds of regulatory, privacy, and ethical considerations. Marketing communication professionals, brand specialists, consultants, journalists, analysts, clinicians, and business development professionals working in a health or wellness context have the opportunity to fill gaps in their existing knowledge, whereas those just beginning careers in these and related fields will gain the foundation to employ dynamic communication skills, understand the systems and complexities of the healthcare industry, and develop effective strategies and high-quality materials for stakeholder groups.

We understand the need for affordable, flexible options. To help you meet your career goals at any stage of your career, each of our graduate certificates is designed to be stackable, leading to a Master of Science in Health Communication. Here’s how it works:

• The Foundations of Health Communication graduate certificate can be stacked on the Visual & Digital graduate certificate and become an MSHC with a concentration in Visual & Digital. 
• The Foundations of Health Communication graduate certificate may also be stacked on the Healthcare Promotion, Media & Marketing graduate certificate to become an MSHC with a concentration in Healthcare Promotion, Media & Marketing. 

As always, BU MET is focused on practical, insightful, and adaptable knowledge, so the tools and skills you learn today can be applied on the job now—while remaining relevant, useful, and valuable to your career growth for years to come.