When you complete the master’s degree in Health Communication, you’ll be able to:
- Employ communication strategy, methods, and technology to communicate information, influence audiences, or affect change on health-related topics and issues.
- Evaluate the value and significance of traditional, social, and digital media practice in the health communication field.
- Demonstrate competence in communicating about healthcare, including how to develop purpose-driven, audience-specific materials.
- Understand and apply ethical and socially responsible health communication practices and strategies that consider privacy, regulatory, and legal issues specific to the healthcare industry.
- Interpret and apply basic communication research fundamentals to the field of health communication.
- Analyze, synthesize, interpret, and present health and scientific information using clear and concise messaging for public, media, and/or stakeholder consumption.
BU’s Master’s in Health Communication is recognized as a top program. Here are a few reasons why:
BU MET – For those who want to lead
Earning the MS in Health Communication has propelled our graduates to positions far and wide.
Recent graduates have established their careers at:
- Beth Israel Deaconess Medical Center
- Kaiser Permanente
- Memorial Sloan Kettering Cancer Center
- UnitedHealth Group
- American Red Cross
- Boston Medical Center
- Beth Israel Lahey Health
- Public Health Communications
- Patient Advocacy
- Health Education
- Community Health Organizing
- Healthcare Marketing Communications
- Patient Experience
- Social Media Communications
- Healthcare Administration
- Crisis Management
Employment in healthcare occupations is projected to grow 16% from 2020 to 2030, much faster than the average for all occupations, adding about 2.6 million new jobs.
Source: Bureau of Labor Statistics
1 in 5 Americans will be 65 or older by 2034, leading to a greater demand for healthcare services.
Source: Bureau of Labor Statistics
The impact of digital technology in healthcare will continue to reverberate, with venture funding for health tech innovators at $14 billion in 2020 and expected to increase.
Want more? Choose a concentration and get closer to your goals.
BU MET’s Master of Health Communication offers two unique concentrations, so you can focus on gaining the skills you need to make a difference in your field.
If you’re interested in focusing on how the digital world can be used to communicate messages effectively, the concentration in Visual & Digital Health Communication is the right choice. In addition to the learning outcomes from the general degree, choosing this concentration will enable you to:
- Employ, design, and use social media strategies in health messaging to educate diverse populations, build brand reputation, and manage threats in a crisis—within the bounds of patient privacy, copyright, and regulatory considerations.
- Demonstrate proficiency in creating digital images and visual assets—including infographics, branded content, video, data visualization graphics, webpage, and mobile page design—that purposely and ethically help bridge digital divides in health education and comprehension.
- Examine how social media is used in healthcare and why using it effectively and efficiently has become a necessary skill for many healthcare professionals.
- Be prepared for professional communication roles within consumer- and business-facing corporations, government agencies, healthcare organizations and hospitals, PR and marketing agencies, nonprofit organizations, and other employers seeking to advocate for, educate, and influence audiences about health and wellness.
If you’re interested in pursuing marketing and media roles within healthcare organizations, the concentration in Healthcare Promotion, Media & Marketing is for you. In addition to the learning outcomes from the general degree, choosing this concentration will enable you to:
- Create channel-specific health communication plans and search-optimized content designed to support, influence and engage with diverse stakeholder audiences.
- Understand and demonstrate socially responsible health communication principles and practices as they apply to public relations, digital marketing, and media relations, including privacy, copyright and regulatory considerations, and knowledge of the Code of Ethics as defined by the Public Relations Society of America (PRSA).
- Understand the expanding 24/7 role of media relations professionals within healthcare organizations, including do’s and don’ts for developing successful relationships with reporters, message framing and delivery methods, and crisis management strategies.
- Identify the differences, similarities, and tensions among public relations, media, and marketing functions within healthcare organizations and the importance of unified strategies that align and measure organizational efforts.